Website Design and Development
Website Design and Development
Along with the development of custom solutions, ProductPath Software also provides creative web design services.
When we start working on your project, our goal is to make sure that the final result meets these three key objectives.
- Web-site appeals to your target audience
- Web-site is easy to use
- Web-site delivers its intended goal - to bring you business.
Appeals to Your Target Audience
You can create a bright flashy site with lots of animation and cool effects, however if your target audience is the financial industry, then it will not be attractive to them.
And vice versa, a lot of numbers and facts won't appeal to the teenage crowd. They would appreciate a site that targets their emotions.
So before starting the design process, we take time to analyze and understand your audience, their desires and motives.
Easy to Use
Usability is a crucial part of any software application or a web-site. If your customers are not able to determine what the purpose of the site is and how to use it in the first 5-10 seconds - they won't use it again. For our brains the speed we browse the internet is comparable to the speed of a car running on a highway. You only have a few moments to catch the meaning of a billboard on the side of the road. The same rule applies to web-design. Your customer should immediately understand your offering, how to navigate the web-site and what the next step is. We will make sure that your site achieves these goals.
Effectiveness
You may have a beautiful web-site, appealing to your audience. It may be extremely user-friendly and easy to use. However if it does not achieve its purpose - the site is useless.
If you are selling a product, your site should not lead your customers to a maze of information pages. It should get your visitor to the "Thank you for your order!" page.
If you a running a restaurant business, then your web-site goal is to get the customer to call you to make a reservation. Therefore your phone number should not be buried at the very bottom of the "Contact Us" page, but rather proudly displayed at the most prominent place on all pages. And when we design your site, we build it in a way that actually guides the customer to the desired point.
In contrary to some other companies, ProductPath's team has expertise not only in web-design, but also in the related areas: programming and web marketing This way ProductPath becomes a one-stop supplier for you and you don't have to deal with multiple vendors to complete your project.
Value on the web is not just about prices, it's about giving your customers a reason to come back to your website over and over. ProductPath's web design team is well-versed in creating custom websites that not only showcase your unique capabilities, but also make it easier for people to do business with you. We design with your customer in mind.
A valuable website blends established conventions, emerging best practices, and proven marketing principles with:
- High-end, custom web design
- A clean and intuitive interface
- Relevant and focused information, not marketing fluff
- Easy-to-read layout
- Cross-browser compatibility
- Optimal usability and simple navigation
Usability
The good, the bad, and the logically impaired. Most users will leave within seconds of landing on your homepage if it isn't obvious where to find what they're looking for. Your website must have simple, intuitive navigation and easy-to-find information. At ProductPath, we have an experienced, professional usability engineer on-staff whose sole purpose is to make your site friendly and easy to use.
The heart of good web usability is:
- Easy-to-use and highly-relevant navigation
- Clear, well-marked paths for completing tasks
- Fast-loading pages
- Intuitively organized content based on user needs
- Uncluttered presentation and graphics
Why is it so hard to be simple?
Navigating a website is like trying to find something in someone else's kitchen. Despite all the drawers being neatly organized, you have to open up every single one to find the can opener. On the web, you can't afford for users to have to hunt for what they need. They will simply go to your competitor's kitchen!
Our expertise is helping you reconcile your understanding of your business with what your audience expects and wants. We then help you present it in the most germane and readily accessible way possible, making your website a valuable resource to your audience. With this, you achieve the number one goal of good web usability - customer loyalty.
To learn more about how ProductPath's custom web design process can boost your website's net worth, please contact us.